October 30, 2019

Stream Wars: Important Lessons

The great streaming wars have taught us many lessons in content and community development. Where should your value truly stem from and how to adapt to ongoing change in your environment.

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October 9, 2019

The Truth About Bounce Rate

What is bounce rate and what does it mean for your website?

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October 3, 2019

Attribution Modelling

Attribution is the white whale of marketing. To learn more about popular attribution models and issues with true attribution - read more.

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September 25, 2019

How To Evaluate Influencers

Influencer marketing is highly trendy - it is also expensive and difficult to execute well if you don't know what you are doing. It all starts with how to evaluate influencers for your brand.

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August 28, 2019

14 Enlightening content marketing statistics you must know

Content marketing is a scary new venture for any marketer. Knowing what content provides you in terms of value & benefits is the first step.

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August 26, 2019

2019 McKinsey Esports Report & China

China is a rapidly evolving market when it comes to gaming and esports. It is important to understand the landscape before entering.

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August 21, 2019

14 Scary Content Marketing Statistics You Should Know To Help Your Business

Not all statistics related to content marketing are inspiring. But these 14 scary stats can help you figure out issues with your own content marketing and how to excel moving forward.

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August 14, 2019

7 Reasons why you can’t ignore content marketing.

Content marketing is not something any company can afford to ignore in such highly competitive markets. Here are 7 reasons as to why you should not avoid content marketing.

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August 7, 2019

What is content marketing?

Content marketing is the heart and soul of any company's marketing efforts. At PLAYNECT we strive to be your goto resource for content marketing in gaming and sport.

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