Influencer marketing is highly trendy - it is also expensive and difficult to execute well if you don't know what you are doing. It all starts with how to evaluate influencers for your brand.
Content marketing is a scary new venture for any marketer. Knowing what content provides you in terms of value & benefits is the first step.
Not all statistics related to content marketing are inspiring. But these 14 scary stats can help you figure out issues with your own content marketing and how to excel moving forward.